It’s hard to ignore the prevalence of social media in our world today. Whether you’re active on your Facebook account because family and friends are posting regularly about their life, or you enjoy pinning your favorite recipes and inspirational quotes on Pinterest, social media is all around us and has become the new normal in communicating in today’s world.
Social media has also become an important part of business marketing. In fact, if your company isn’t on one of the major social media platforms, you might as well be living in the stone age! According to Facebook, there are over 50 million small businesses with a business Facebook account. Out of those, 4 million of them pay for some sort of social media advertising. And why not? Facebook ads are easy to use, low-cost, and provide a high rate of return for many businesses, especially small businesses.
So how does one implement a successful social media strategy on any of the platforms? Is it enough to just post a few times a week about your business? To be effective in your social media marketing strategy, there are a few things to keep in mind:
- Consistency in posting is critical if you want to keep your following engaged in your content — and to attract more followers! Don’t be sporadic in your posting. Distributing content daily across your platforms will ensure that your followers will stay engaged, and will keep your feeds up to date.
- Invest time and money in your social presence. Whether that is hiring a person or a team to keep your social media platforms constantly updated, investing in a paid social media campaign, or putting time into publishing fresh content, you can’t get away from having a free ride with your social media. Put the time and money in, and it will pay off in the long run.
- Develop a strategy around your social media posting. What is your voice? Tone? What type of content do you want to share with your audience? e? Be sure it will resonate and give your followers something to smile at, learn from, or remember.
- Engage with your followers and come from an authentic place, if it is a business account. That doesn’t mean it should be peppered with a bunch of pictures and stories about your personal life, but it should feel like it’s coming from an authentic, real place and feel truthful. Share helpful information and be a resource.
- Post clear, sharp pictures and always spell-check and reread posts for grammar and clarity.
Interested in learning more about a smarter social media marketing strategy? Contact us at EDK for a free consultation!