email marketing audience

Keeping your email marketing audience fresh and growing is crucial to an effective email marketing program. Just like a strong customer base in a brick and mortar, customers come and go over time, for various reasons. 

Studies tell us that the average email marketing list degrades over 22% per year. Business emails change with changes in job status. Customers change their email service provider from one to another. Those same customers may just lose interest in your product or services. Numerous factors cause customers to drop off your mailing list, but the fact is, things do happen.  

Keeping and Retaining a Fan Base

The key to success is to build your audience in a deliberate and strategic manner consistently. Let’s go through some ideas to help you move forward.

Everyone Loves Free – Who doesn’t love something for free? Offer your client base any number of offers, such as special discounts, ebook guides, online tools, or other resources.

These types of offers encourage loyalty and position you as a dependable resource.

We Love Hearing from You – Amazing content keeps people coming back for more. The more engaging and insightful the content is, the more loyal your customers will be. They will look forward to reading what you have to say.

Be Socially Engaging – Use social media to gain new subscribers. Social media is an amazing platform to engage in new audiences on a global scale. You can also add call-to-action buttons and hyperlinked messages, which lead to a sign-up landing page.

Use Your Platform – Your website is a great platform to build your email marketing audience. You should consider linking to website offers, ask visitors to subscribe and create a blog that asks for their subscription.  Keep your landing pages simple and easy, along with being mobile-friendly.

Face-to-Face Engagement – There is nothing better than engaging with your potential customers face-to-face. It is your time to shine! Collect subscribers at trade shows, in-store promotions, or from a hosted online webinar. Win them over and keep them coming back for more.

Don’t Be Offensive

There are so many options and ideas to engage and build a strong email marketing audience; the possibilities are endless. There are just a couple of things you need to be aware of during your journey.

Purchased Lists  – One of the most tempting ways to build your audience is through buying a list. We cannot emphasize strongly enough – DO NOT DO IT! Don’t listen to anyone who tells you this is a good practice. There are severe consequences for using purchased lists.

Customer Privacy – In our current digital climate, privacy is a huge focus on all platforms. Do your research and ensure you are compliant with all applicable laws and rules on digital customer privacy. Respect earns loyalty.

Start exploring the benefits of email marketing! As an email marketing agency, we have been able to help our clients grow their client lists and drive awareness for their brand. Learn about EDK’s email marketing services today. Give us a call at 818.488.1543 or email!

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