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Fitness Marketing Strategies That Work
Regardless of the era, age group, socioeconomic status, and in this case, sports fan or not, fitness is a staple that is important to everyone at any point in their lives. Flexibility, cardiovascular endurance, muscular strength (which includes muscular...

Understanding Small Business Branding
There was a time when big corporations or companies would eat up and purchase small businesses, creating even bigger corporations and companies that would lose sight of their most important commodity, which was the customer. So personalized customer service went...

What is Considered a Healthy Snack?
According to Market Data Forecast, the global healthy snacks market is project to reach over $32 billion by 2026. The healthy snack market is essential and keeps growing in leaps and bounds. We all know what healthy snacks are, right? A more truthful statement is that...

Veganism: A Functional Food Trend to Watch
There’s no denying that more people are becoming more mindful of how food affects the body, especially our increasingly older population. According to the 2020 US Census, 109 million Americans are aged 50 or older, and 48 million are aged 65 or older.

The Passion of Plant-Based Marketing
The world of plant-based marketing has emerged as a new growing industry. First of all, let us define the word marketing. According to the internet from Oxford, “Marketing is the action or business of promoting and selling products or services.” Plant-based marketing covers several sectors in the space.
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