by admin | Jul 26, 2023 | Advertising, Copywriting
In the world of copywriting, continuous learning and refining your skill is paramount. Whether you’re an aspiring copywriter or an industry veteran looking to update or polish your technique or style, we have five phenomenal books that will provide invaluable...
by Endrea | Jul 26, 2022 | Content Marketing, Content Writing Services, Copywriting
What goes into an effective content writer? A good content writer has to have adaptability. When we say adaptability, we mean that the writer has to write on any topic thrown at them with expertise and confidence. This leads us to another must-have trait: strong...
by Endrea | May 11, 2022 | Content Marketing, Content Writing Services, Copywriting
There are so many essential factors that go into the creation and running of a business that unless you’re already a professional marketing copywriter, it is fair to say that you need one. It was critical thinking that you used to come up with a business plan. Then...
by Endrea | Dec 23, 2020 | Content Writing Services, Copywriting
White paper marketing can be one of the best ways a company can promote their business. A well-written white paper is used as a marketing tool and outlines a product or service used to solve a business problem. Typically written as an in-depth report, white papers are...
by Endrea | Dec 17, 2020 | Content Writing Services, Copywriting
Regardless of your business’s products or services, written communication has to take place, and a strong business writer is your best ally. Consider a business writer as a branding tool. Miscommunication can lead to all sorts of complications and implications,...
by Endrea | Nov 22, 2020 | Content Marketing, Copywriting
Good content writing has many definitions. Some say it’s all about the SEO optimization; others believe it is about the actual information being provided, while some say it is about being grammatically correct and well-formatted. Well, the truth is that these are all...