by Endrea | Jan 9, 2020 | Entertainment, Food/Beverage, Hospitality Marketing, Marketing
If you work in the hospitality industry, you understand that over the past few years, it has become hypercompetitive. The demands of the current generational influences are quickly moving the industry past the historical offerings of decades past. Today’s clientele...
by Endrea | Sep 2, 2019 | Fashion, Food/Beverage, Instagram, Social Media
Hey, if an astronaut can post selfies on Instagram, why not a small business? If you’re like any small company, you’ve got a story to tell about your business. What inspired you to start? How do you help your customers? What is it like behind the scenes of...
by Endrea | Jul 29, 2019 | Food/Beverage, Health/Wellness, Vegan Marketing
Forget about Silicon Valley and the tech innovators. The fledgling industry that has gotten everyone’s attention is the plant-based food industry, and the battle is raging. This new industry is taking on the traditional animal-based food products in a toe-to-toe...
by Endrea | Apr 13, 2017 | Branding, Food/Beverage
Whether you’re a small local business or a large conglomerate, there’s one thing that both have in common: each business has a unique personality, complete with traits and characteristics that compose the brand. One usually thinks of traits as part of a...
by Endrea | Dec 12, 2016 | Branding, Food/Beverage
McDonald’s. Nike. These household brand names are instantly recognizable and familiar to us for what they deliver. In each case, whether it’s fast food or apparel, each brand delivers on a set of promises. Just what makes a brand so powerful to us as...
by Endrea | Feb 20, 2016 | Facebook, Fashion, Food/Beverage, lifestyle news, Marketing, Social Media Marketing
Besides the unusually warm winter we’re experiencing here in Los Angeles, here’s what else we’re chatting about at EDK: The 10 Things Everyone Was Talking About at New York Fashion Week: It has come and gone…the first of the major fashion weeks...
