Why Marketing Strategy Is Important for Business Success

Why Marketing Strategy Is Important for Business Success

There has always been a debate on the real value of marketing. Is a strong marketing strategy necessary for business success? Unfortunately, when cash flow starts to shrink, the first thing that gets cut is the marketing budget. That single action alone is the most...
Health and Wellness Marketing Refocusing Today’s Business Climate

Health and Wellness Marketing Refocusing Today’s Business Climate

In every dark cloud, there is a silver lining! Nothing could be further from the truth than in today’s climate and COVID-19. This pandemic has caused a seismic change in the way we live our lives and interact with business. The harsh reality of the ‘hidden enemy’ is...