Have you been thinking about hiring an email marketing agency? It is a common question many entrepreneurs struggle with. They know all the advantages of running a structured and strategic email marketing program, but there are always things that get in the way. Like with any other business decision, the most common considerations clouding the decision revolves around three factors; time, money, and expertise. Let’s discuss all three and see how they apply to your situation.
Do You Have a Minute?
How many times do you hear that phrase in a day? Like most entrepreneurs, probably a dozen or more. Everyone is competing for or demanding of your time. Time is valuable in small business and not to be wasted. Focusing your precious time on customers, clients, or staff is exactly where you need to be to stay competitive.
In a busy environment, entrepreneurs just find it hard to prioritize spending valuable time mastering email marketing. An email marketing agency can give you back your time and manage your program, so you can focus on what is important to you. An agency will capture your vision and implement strategies in a collaborative way, giving you peace of mind and confidence in results.
Cash is King!
There is no doubt that cash flow rules business and entrepreneurs who enjoy success are careful with cash. Every day and every decision entrepreneurs make centers around cash and cash flow. Being respectful of money and putting it to work for you keeps a business thriving in a competitive market.
Using an email marketing agency is a sound decision when considering a program. The agency has expertise in making decisions about costs and cost-effective strategies.
They will be able to provide you with a solid ROI when implementing and managing an email program.
Leave It to the Experts
How insulting would it be for someone outside your industry to tell you how to run your business? Very! They don’t understand how the intricacies or compliance issues work, nor do they have the experience or expertise to apply across the board. It would be unnerving to say the least, and the impact on your business might just be a disaster.
With that in mind, why would it make sense for someone to run an email marketing campaign who has no experience in marketing, branding, writing, or graphic design? It wouldn’t, and it just might not work out the way you wanted it.
Email marketing platforms are fairly straightforward to use, and most offer tutorials to help guide you through the process. However, that level of expertise gets you just far enough along to be dangerous. This is why so many entrepreneurs wonder why their email marketing programs don’t see any results. At the end of the day, it is all about results, isn’t it?
An email marketing agency has in-depth expertise and an understanding of how to develop and implement marketing campaigns that work. They will allow you to focus your expertise on your business while they focus on theirs.
Ready to get started on driving your business through email marketing? Learn about EDK’s email marketing services! Give us a call at 818.488.1543 or email info@edkandcompany.com!