Back in the day, if you were going to take great marketing photos for your business, it required some serious equipment. A great digital camera and serious editing software would be the basics. Then, you would have to invest significant amounts of time and energy learning to use both! Yikes, who had time for that? The other option, hire a professional photographer or marketing firm to produce the images you want to convey your message. For most small businesses, that was just not a sound financial option! Thank goodness that innovative companies created the smartphone with amazing cameras and editing software for mobile photography. The technologies that put the option of great marketing images were now available to everyone, even those with very tight budgets. The equipment is easy to operate and affordable. Now, even the big names brands are taking advantage of this affordable mobile photo technology to produce images that creatively represent their brand.
The big brands found out quickly that consumers love the ‘non-professional image’. These images have undeniable appeal to their customer base, and communicate their brand more effectively than over-produced marketing images.
The Perfect Image With Mobile Photography
Having a smartphone with a good camera and a very simple editing app, can produce amazing images of your product, service or brand, which can quickly and easily be communicated to the customer base of any business. But, like anything else that involves hardware and software, you have to understand it and practice with it. Click here for some great tips to help you produce simple, easy and effective marketing images for your business using mobile photography.
They key is to become reasonably confident operating your camera and editing software, then let your imagination kick in to create perfect marketing images. Once you have achieved a certain level of comfort with the images you are producing, then start sharing them with the world! Social media is the ideal platform to visually represent your business to the world.