Social media has become an integral part of our everyday lives. You can’t ignore the influence and convenience of these digital platforms — Facebook has made keeping up with old college buddies a lot easier, Twitter makes it easy to get your news and keep up with your favorite celebrities, and Pinterest makes it a breeze to bookmark your favorite recipes and home decor ideas.
So, if you’re spending a few valuable hours a day overall on these social media platforms, it’s easy to understand why so many big and small companies are beginning to spend their ad dollars on advertising on these mediums. After all, if the average person spends 2 hours a day on Facebook (and away from the television) why not capture that valuable time and get in front of those potential customers who will buy your product?
It’s the fact that social media networks gather a large amount of data on its users that makes it so appealing to businesses. Where else can you find out how many 30-year-old women shop for their makeup at Sephora, or enjoy the personal touch of an Avon sales rep? Platforms like Facebook gather this type of data through activities that we all do everyday on social media, such as clicking on a particular news story of interest, or “liking” a major brand’s Facebook page.
Social media platforms provide great information for businesses through geographic and demographic data, and gather more detailed information through interest targeting (such as interest in an industry or product), behavioral/connection targeting (based on purchase behaviors or usage of certain devices), and custom targeting (where you can upload email addresses from your own lists).
You can also reach audiences that are similar to the ones you want to target. This is called lookalike targeting, and it basically replicates the custom audience you have through finding audiences with similar interests.
If you’re a business owner and haven’t gotten on the social media advertising bandwagon yet, it’s time to get started! Learn more about our social media marketing services and let us help you reach your business goals today. Give us a call at (818) 488-1543 or email us at info@edkandcompany.com.