For some, just mentioning the word SEO marketing causes a cringeworthy moment! The perception is that the practice of SEO is complex, confusing, and requires skillsets that are unachievable. This perception couldn’t be further from the truth and is an attainable skill for most entrepreneurs.
The best place to start is to understand just what it is.
What Do You Mean?
SEO stands for Search Engine Optimization. It is defined as the practice of consistently increasing the quantity and quality of traffic to your website through organic search results. Organic search results are simply defined as unpaid, natural searches typed into a browser. You can then break down SEO into three parts: quality of traffic, the quantity of traffic, and organic results.
Quality traffic is about getting the right customer to your website, which has an interest in your product or service. Quantity of traffic is simply about the volume of the right customers on your website, and of course, organic results, which are the listings you see in the search engine, such as Google.
Why Is SEO Important?
SEO marketing is essential to your digital presence because it will deliver the right customer in the right volumes to shop or purchase your products or services. Think of your website as the storefront for your business. SEO is simply the map that guides the right customers to your business, showing them the signs on your storefront and enticing them to come in and shop or browse. If you sell apples, you want customers attracted to your website who are looking to buy apples. You don’t want customers who are in the market for an Apple computer landing on your webpage. Once inside the store, SEO will guide them to the right products or services, sell them at a fair price, and get them to the check stand.
What Is the Concept?
The concepts of SEO marketing is truly about increasing the traffic to your website and your online presence. This process is typically accomplished through both on-page and off-page techniques, which will improve your rankings in search engines like Google.
On-Page SEO – These are physical techniques used on your websites, such as content, content marketing, keyword targeting, and implementation, along with page speed optimization.
Off-Page SEO – These are strategies and techniques that occur off your websites, such as link building, social media marketing, and email marketing.
Most entrepreneurs are familiar with the ideas of on-page SEO but don’t connect the importance of off-page SEO techniques. They go hand in hand and are crucial to the success of your program.
How Do I Get Started?
All big journeys start with the first step. SEO marketing is a process that requires you to take the first step and learn the basics. Do your homework and understand how things work in the digital world and how they are interconnected. It’s a simple process and concept, which demands your attention. Once you understand the concepts and principles, get a strategy laid out, and begin your implementation.
Things do not happen immediately or overnight. SEO marketing optimization takes time and requires patience. Be sure you are capturing and tracking the metrics so you can clearly understand your progress.
Are you interested in learning more about SEO marketing? Learn how EDK’s boutique marketing services can get your brand discovered online! Give us a call at 818.488.1543 or email info@edkandcompany.com!