You hear so many conversations amongst entrepreneurs that circle around the benefits of a business blog. The most common question in that conversation is whether or not a business owner should be blogging. Entrepreneurs complain that they have no writing skills, don’t know what to write about, or just don’t have time to write a blog. Then to top that off, they really don’t see the value of a business blog.
The real question for those entrepreneurs is — are they willing to ignore a large segment of the global marketplace and the associated potential revenue?
What Are You Missing?
Let’s get a better understanding of what a business blog is and then go over some relevant data to the conversation. A business blog is nothing more than a marketing tool used to reach a larger global market segment. A blog will significantly improve the online visibility of your business, increasing the traffic to your website. Like any other marketing channel (social media, email marketing or direct mail), it is crucial to support your business’s consistent growth.
Here are a few statistics to help with your decision process:
As of 2020, there are over 600 million active global blogs.
Over half of the top 200 Fortune 500 companies have an active blog.
80% of all internet users most often interact with both social media and blogs.
Businesses with blogs report 67% more leads than companies without blogs.
Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links for your SEO strategy.
Getting Into the Market
Now that you are comfortable with the data, you can get things started with just a little planning, strategy, and resources to move forward. Work with other entrepreneurs and research the best platforms, plug-ins, and SEO strategies for publishing a blog.
Don’t be intimidated by writing a blog. You are the expert in your business and can best convey your message. If it is a matter of time, find a staff member with hidden writing skills to take on the challenge or hire a marketing professional to take on your blogging.
Develop a blogging strategy, which aligns with your business goals. Blogging without a plan or strategy is ineffective. Take the time to develop a plan for blogs and a schedule for topics.
This will allow you to develop thoughtful content, engaging media (still or video), and align with sudden changes in customer demands.
Treat your business blog with the utmost respect. It is a valuable marketing channel, just like the other channels you use. The results will take time to build, but you will eventually get to a point where you can predict the traffic and leads generated based on a consistent blogging strategy.
Are you interested in learning more about EDK’s content writing services? Let our talented writing team help build your online presence and engage your potential customers! Give us a call at 818.488.1543 or email info@edkandcompany.com.