There comes a time with every entrepreneur or small business owner when you must decide on letting a creative agency take charge of your marketing efforts. There is only so much time in your busy schedule to continue handling marketing efforts, and you must remain focused on what is important…building your business. It is time to allow a marketing professional to take the reins and guide your marketing efforts to the next level. Now, the hard part is to figure out whether you choose a larger agency or a boutique creative marketing agency.
What Works Best for Your Business?
Choosing between a larger firm or a boutique agency is crucial. Both will guide and direct your marketing efforts in a professional manner. However, there are some distinct advantages to selecting the boutique creative marketing agency to move your business forward. Here are some thoughts and points to consider when choosing your agency.
Specialized and Focused
Typically, a boutique creative agency is very specific on the type of clients and industries that they take on. This really works in your favor! This focus allows them to put their energy and efforts of the entire team in one direction across a platform of multiple clients. They will understand the climate of your industry, the climate of competition, and the vision of success that will get results. You will immediately find that your vision and goals will be easily understood and aligned.
Skill Sets and Competencies of a Boutique Marketing Agency
They have the skills and competencies that matter! Boutique marketing agency owners, leaders, and staff typically have the skills you want to see when handling your marketing efforts. Remember, they all had to start somewhere. The team will have the experience in marketing, social media, and public relations often gained from education and from working in large corporate agencies. At some point, the ‘entrepreneurial bug’ bit them and they left to start their own boutique marketing agency. When looking for team members, they know what skills matter and seek out the right experience for their specialization. You will be getting a well-rounded and talented team to handle your marketing efforts.
Collaboration and Personalized Service
With a boutique marketing agency, your creative team is all about collaboration and service. Your access to the team and the ability to develop a closer, more personal relationship will significantly boost the collaborative process. This allows for a clearer path of communication and significantly increases the speed in which processes occur. One clear advantage with a smaller, more specialized boutique marketing agency is that creativity abounds and is never restricted by corporate structure. Your thoughts and ideas will always be welcomed and incorporated into their final work product in a more comfortable manner.
There Are Always Budget Considerations
A boutique creative marketing agency will be able to offer a high-quality, specialized service at a cost that will be more budget-friendly. They will understand the needs and budget considerations of your organization and will be able to tailor a program that works! Remember, they are also entrepreneurs and are keenly aware of budget limitations and will work hard to find a solution for you. Large agencies have significantly larger overhead and thus charge larger fees to offset their costs. This used to translate into a less effective campaign from a smaller boutique agency. However, in today’s digital age, that is no longer the case.
A boutique marketing agency has the same level of access and ability to produce campaigns that are just as effective in a more cost-effective manner.
Final Thoughts to Get Started
In today’s environment, choosing a boutique marketing agency to handle your business is the best choice. They allow more flexibility, responsiveness, and cost-effective tailored programs than ever before. You will be able to be involved in the creative process and easily collaborate on efforts with a partner that feels like they are part of your team. They will bring a more specialized focus on your marketing, social media, and public relations efforts at a cost that will be significantly more budget-friendly. At the end of the day, you will be able to comfortably transition your marketing program to a team that will better understand and execute your vision with a superior level of service.
Interested in partnering with EDK on your own marketing efforts? Give us a call at (818) 488-1543 or email us at firstname.lastname@example.org.