The current wellness marketing trends are a great way to gauge how advertising and marketing can teach and make a difference for future generations. The health and wellness sector encompasses several categories of interest to consumers:

  • Healthy eating and nutrition
  • Fitness and Mental Health
  • Beauty and Anti-Aging

Wellness marketing trends are ever-evolving, but the key messaging in much of the marketing focuses on prevention and staying healthy. According to research from McKinsey and Company, the global health and wellness market is estimated to be around $1.5 trillion — and continues to grow at about 5-10 percent. Learn more about the health and wellness market in our short video!

Today’s wellness marketing trends are a gift from the pandemic. This isolation gave us improved fitness. Home gyms and exercise equipment were being marketed as staples because gyms were closed, and everyone wanted to remain fit. 

The New York Post surveyed 2000 people on how they used their time during quarantine to refresh their fitness routine, and an overwhelming 63% said that they had taken the time to get in improved shape. Three out of five people think gyms will be a thing of the past. In addition, 56% feel confident in the home workout, and they plan on canceling their gym membership.

The new kid in town we’re seeing in wellness marketing centers around mental health and mindfulness. Mindfulness is a game-changer when it comes to marketing, in the same way meat substitutes have started gaining acceptance with the mainstream audience. 

Wellness marketing trends are increasingly reflecting a more educational and informative tone. The messaging shown through websites and social media is changing lives and eliciting empathy towards the human condition.

Historical events taught older generations to suck it up. Maybe the trends in wellness marketing, including those around mindfulness and mental health, will cure the savage heart. The creation of great apps and digital tools for mental balance and mindfulness happened during the isolation due to COVID. There is a saying, “Things don’t happen to us; they happen for us.” 

Interested in leveraging current wellness marketing trends for your business? Learn about EDK’s health and wellness marketing services! Give us a call at 818.488.1543 or email us at