If you had a brick-and-mortar business that sold cupcakes, you would probably have a sign on your shingle saying “Cupcakes Sold Here.” As an important part of your online marketing and SEO, your website would need to be optimized for an important keyword, “cupcakes.”
What is SEO? It stands for Search Engine Optimization.
It is like a portable address that tells you where you can find, say, “cupcakes.” Using keywords, effective search engine optimization points you to the website you’re looking for with the relevant information you need.
SEO content writing should be strategic and direct. In other words, it should never misrepresent your business or purpose with unrelated keywords. For an individual doing a simple organic search for a service, let’s say they are keying in “SEO content writing” seeking help with writing services for their business. A t-shirt company called SEO T-Shirts and Content comes up (SEO are the company’s initials).
You decide that SEO Content Writing would be good keywords to optimize for because of your company’s name. This is a misrepresentation, due to the nature of your store and what you sell (you just might want to reconsider naming your company, but that’s another issue!). While that may be the name of your company, if your company sells t-shirts, then keywords such as custom t-shirts or personalized t-shirts would be good keywords to start with. If you are writing a blog to drive traffic to your website, stay relevant to your product or service and be informative with valuable information. That’s how you grow your business with satisfied customers.
Make sure the keywords you use are relevant to the business you want to drive traffic to. Please don’t feel that if a person accidentally winds up at your site, they will abandon their search and buy t-shirts instead!
Used correctly, Search Engine Optimization (SEO) will increase the amount of traffic and the quality of potential customers.
Here is a secret: think organic! Think about how people search for services online and when they type in keywords into search engines. Even if someone types in a misspelled word, Google will correct by asking if you meant another phrase or keyword. But even when corrected, this usually doesn’t change the search results much. Google has seen it all, even with the misspelled words. So their AI must be smart because it does know what you meant to say.
And that gives you an idea of how SEO content writing works! Interested in learning more about our content writing services? Call us at 818.488.1543 or email info@edkandcompany.com.