ADG Lighting

Situation:
ADG Lighting is a successful custom lighting designer and manufacturer based in Los Angeles that has designed and manufactured lighting for over $3 billion in real-estate, secured transactions with major cities and Fortune 500 companies, and completed several military installations. They hadn’t yet set up a well-branded online presence. Their existing website was difficult to navigate, and didn’t provide visitors a clear direction on what their services were since they also manufactured custom furnishings and ornamentation. In addition, they hadn’t set up a social media presence.

Our Strategy:

EDK designed and developed a brand new WordPress site from scratch, providing a comprehensive look at the firm’s capabilities in a visually attractive way. EDK also set up a vibrant social media presence, with a focus on visual content that emphasized both finished projects, as well as a look behind the scenes.

EDK also manages all of their SEO content marketing strategy and handles of the copywriting for weekly blogs, social media, email marketing, and digital ad campaigns.  

Results:
The newly redesigned website was not only visually appealing, but also proved to help ADG Lighting rank well in organic search. The numbers prove it: in just one month after launch, the site saw a 211% increase in unique visitors, as well as a 157% increase in page views. The increase in brand awareness also helped grow sales by 110 percent in just one year. The firm has also been able to grow a significant following on social media, growing to nearly 10K followers on Instagram in less than one year.

Services Offered:

• Social Media Marketing
• Copywriting
• SEO Management
• Email Marketing
• Public Relations