In the world of copywriting, continuous learning and refining your skill is paramount. Whether you’re an aspiring copywriter or an industry veteran looking to update or polish your technique or style, we have five phenomenal books that will provide invaluable...
We’d like to start with this interesting question: Does good advertising represent the current culture, or is current culture a reflection of advertising? Image credit: Ogilvy & Mather The preceding question is what made David Ogilvy successful. No, he...
Press release writers are the secret sauce behind a winning press release. Press release writers can craft compelling copy that’s informative and gets the attention of media and the public about a product, service, or event. The bonus is that depending on their role...
Breakfast cereals have come a long way from the days of innocent jingles. Cereal marketing is genuinely a significant influencer. We’ve seen the marketing strategies behind these products for decades, and influence how and what we eat for breakfast.
Let’s face it. When you’re going through your day, and you hear an old song, or you smell apple pie baking or watch a commercial that throws you back to the days of Pac-Man and a much simpler time, that is a great feeling. So, of course, the idea of nostalgia in marketing is brilliant.
The world of plant-based marketing has emerged as a new growing industry. First of all, let us define the word marketing. According to the internet from Oxford, “Marketing is the action or business of promoting and selling products or services.” Plant-based marketing covers several sectors in the space.
Ideally, you know what your brand should represent; after all, it is your company or organization, so it makes sense, right? Wrong! With the right creative agency, you can have that objective observation that will take what you want your brand to be and visually help create that brand.