So you’ve been running your small business for awhile, and it’s continuing to grow consistently as you develop new products and services. This is all good news for you, considering how hard you’ve been working to focus on improving your offerings and offer great customer service.
As you continue to make improvements, you’re likely thinking about ways to grow and market to your customer base, in a cost-effective manner. Yes, you’re running your Twitter and Instagram accounts, and depending on the nature of your business you may attend trade shows and do some networking. But there’s one area of marketing opportunity you may have thought very little about — email marketing.
Ahh yes, the mighty email. You’re certainly a recipient of emails for all kinds of products and services. From that health food blog you might subscribe to for your favorite recipes, to those daily updates from Groupon and the like reminding you to get that extra 15 percent off your next travel getaway, email marketing is a standard part of your inbox now.
There’s a good reason for these emails from these companies. Email marketing is one of the most affordable ways to market to your customer base, and drives the highest ROI. In fact, email marketing drives about a 122% ROI, four times higher than other forms of marketing. One study by Econsultancy even found that email marketing drives about 23 percent of sales for organizations, despite only dedicating a small percentage of the marketing budget to it.
Consider the benefits of a well-planned email marketing program:
- With your dedicated reader base consisting of customers who know and trust you, you can drive traffic to posts and pages on your website, which help build link authority, one of the most important ways Google ranks your website. Sharing these posts through email marketing also encourages sharing.
- Email marketing, done with the right frequency, helps grow brand awareness of your company. While your customer may not buy from you tomorrow, you can ensure that they will think of you when the time is right.
- It can encourage conversations with customers that you may not have been able to reach through other methods of communication, such as phone. Email marketing is a non-threatening way to stay in touch with old and new customers. In fact, one study shows that 72 percent of people prefer to receive promotional content in this way, as opposed to 17 percent preferring social media.
- Conversions are a lot higher through email marketing efforts, even higher than through search and social media.
With over 90 percent of adults online using email, it’s a no-brainer to use this affordable method of marketing your business. Need some assistance with your email program? Contact us at info@edkandcompany.com, or call 818.488.1543 for more information about our email marketing services!