In the world of copywriting, continuous learning and refining your skill is paramount.
Whether you’re an aspiring copywriter or an industry veteran looking to update or polish your technique or style, we have five phenomenal books that will provide invaluable insights into the art of persuasive writing, better known as copywriting.
These copywriting books inspire, are powerful resources, and are your best friend when you need one.
Our Top Five Copywriting Books
5) “Influence: The Psychology of Persuasion” by Robert B. Cialdini
While not specifically related to copywriting, this book is fundamental for understanding how to persuade people effectively. Cialdini’s book dives into why people say yes and how to apply these principles to real-world situations. So this meets our requirements for top copywriting books.
4) “The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells” by Robert W. Bly
This handbook is a definitive guide to the fundamentals of copywriting. Bly covers everything from writing compelling headlines to crafting persuasive copy. It’s an extensive guide for the beginner and a valuable refresher for the seasoned veteran copywriter.
3) “Made to Stick: Why Some Ideas Survive, and Others Die” by Chip Heath and Dan Heath
This copywriting book focuses on making your ideas ‘sticky’– unforgettable and highly effective. The Heath brothers offer practical advice on transforming your writing to make it more engaging and impactful. This book includes intriguing case studies that support their methods with verifiable evidence.
2) “Everybody Writes Your Go-To Guide to Creating Ridiculously Good Content” by
Handley’s book provides tips on producing engaging, high-quality content. It covers a broad range of topics, from grammar and storytelling to content tools and blogging, making this book a must-have for your list of copywriting books.
And now…drumroll, please:
1) “Ogilvy on Advertising” by David Ogilvy
An advertising classic, Ogilvy’s book offers wisdom from his extensive career in the advertising industry. It delves into what works and why, with invaluable insights for anyone writing commercial copy. His straightforward, no-nonsense approach makes this book an enduring reference for all copywriters.
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