Back in the day, breakfast cereal commercials came with a catchy tune and were a source of many happy memories. So for that reason, enjoy this little snippet of nostalgia.
Breakfast cereals have come a long way from the days of innocent jingles. The global breakfast cereal market is anticipated to grow to $40 billion in 2023, according to marketresearch.com. According to statista.com, this global market segment is expected to grow by 5.2% between 2023-2027.
Spoiler alert! Those innocent jingles like the one you just heard are a genius cereal marketing strategy. Consider your target market: everyone over three is a target audience member. Just pick the cereal and you can probably guess who your target customer is. For example, Kellogg’s Special K targets health-minded women, whereas General Mills’ Cocoa Puffs target audience is kids.
Cereal marketing is genuinely a significant influencer. We’ve seen the marketing strategies behind these products for decades, and influence how and what we eat for breakfast. From attaching health and good nutrition to the mix to the sheer convenience of these foods, there’s a reason why the market continues to grow annually.
If you’re a parent and have a child who is a picky eater, those little multi-colored Kellogg’s Fruit Loops are a Godsend. Yes, Fruit Loops have a lot of sugar, but you turn the other cheek because you want your child to eat. Besides, they are loaded with vitamins and minerals…right?
We can thank the original manufacturers of Grape-Nuts, which was General Foods but are now owned by Post. Back in 1944, their cereal marketing campaign on the radio announced, “Nutrition experts say breakfast is the most important meal of the day.” Before that announcement and their cereal marketing campaign, breakfast wasn’t touted as the most important meal of the day.
A brilliant marketing campaign will increase the success of any business regardless of the industry. During the Great Depression, Kellogg’s grew their profit by 30% because it increased its marketing and advertising and even introduced Rice Krispies to the world.
Post, their rival, cut back on their marketing efforts, plunging sales dramatically. This drove Kellogg’s rise to the top. The moral of this story is that great marketing leads to the great success of your business.
Can’t get enough of those old cereal commercials? Here’s some more for your enjoyment!