As a social media marketing agency, one of our primary tasks here at EDK is to not only understand our clients’ business, but to also understand human behavior in relation to marketing and promoting our clients. There is always something new to learn in this area, especially when it comes to social media marketing, which is ever-changing and developing as a newer tool in today’s marketing world.
This interesting report by Neilsen outlines the female/male digital divide and its impact on social media. Here are a few highlights from the report:
- A greater percentage of women than men get more than 50 percent of their news from social media sources
- More women than men use social media to stay in touch with family and friends (65 percent vs. 53 percent for men)
- Social media for creative purposes, such as blogging and sharing photos, is more popular amongst women (28 percent vs 23 percent of men)
Staying on top of trends in social media also means staying on top of consumer behaviors and habits, something we do here at EDK on a daily basis. Whether it’s monitoring Twitter for trending topics or following industry news and blogs, it is important to our business as social media marketers to understand consumer behavior and how they influence how our small business clients run their operations. Learn more about our social media management services and how it is driving brand awareness for our clients across several industries.