As they say, you never get a second chance to make a good first impression. When it comes to sales letters, this is especially important. You need to capture the reader’s attention quickly, as it only takes a few seconds for someone to decide whether to read your sales letter or place it in the circular bin.
Make those first few seconds count in your favor! Here are a few quick insider tips on writing a sales letter that will help you get in the door:
- Compel your readers with an attention-getting first paragraph: Grab the attention of your reader in the first five seconds with a well-written question or opening statement. Remember, your readers are busy people who are constantly bombarded with sales pitches. Make your sales letter stand out!
- Engage your readers with the benefits: Why should customers buy your product or service? What benefit will it provide for them? Remember, people don’t buy products or services, they buy the benefits. People don’t buy sweaters, theybuy the warmth and comfort the sweater provides. Create excitement and buzz around the benefits of your product or service, and continue engaging the reader throughout the letter.
- Create a distinct call-to-action: So what do you want your customers to do? If you want them to call or stop by, mention that directly in the letter. Create a sense of urgency – offer a special promotion for a limited time. Be upfront and ask directly!
- Be personal and conversational: People always want to feel special! Don’t be robotic with your copy: remember to be genuine and warm, and personalize the letter as much as possible.
- Keep the letter short and succinct: Remember you’re competing for the attention of your reader. You may risk losing the attention of the decision-maker if the letter lasts longer than 30 seconds. Keep the copy to about three to four paragraphs at the most.
An easy way to guide your sales letter writing is to use the AIDA formula: Attention, Interest, Desire, and Action. It’s a start to finish approach that has been around in marketing copywriting for ages.
If you guide your readers along this path, you create an experience that will ultimately engage and hopefully create a potential customer!
For more information on our sales letter writing services, email us at info@edkandcompany or give us a call at (818) 259-0339.