There’s a quote by author Idowu Koyenikan, “A genius in the wrong position could look like a fool.” We bring this up because many businesses are reluctant to work with an expert content writer for something they feel they can do themselves.
If you own a business and you want to expand it to the next level, you’re going to need superior content to get people to visit your website. Now, if you are an exceptional writer with excellent written communication skills, then by all means go for it. If you don’t fit that description, then please hire an expert content writer. They are worth their weight in gold.
Here are the reasons why:
1. Expert content writers can give fresh, compelling original content.
A talented writer can tell a great story, even if they are talking about the automotive industry or marketing for a nail salon. What matters is engaging your audience, which is the strength of the expert content writer. Most business owners aren’t writers; this is why you hire a content writer. You’re the genius who could start your own business and attract clients; keep doing what you do best, and as they say, stay in your lane.
2. Expert content writers can help grow your target audience.
They will research and learn about your business’s industry and give you a fresh perspective. Since most expert content writers are natural at research, this won’t take long. Most expert content writers can write in any voice with clarity since they are writing for you. People reading your content will be swept away by your company’s genius storytelling ability and industry knowledge. Your own time is better spent making business decisions and running your company.
3. Writing for SEO and social media are all in a day’s work for expert content writers.
There’s a lot more than just writing content for your business; you need to have a digital presence too, so social media is essential. Most expert content writers know that social media and other types of marketing are a big part of what they will be writing content for. Social media platforms like Twitter, Linkedin, Instagram, and Facebook are part of today’s digital marketing mix. If you hire a boutique marketing agency, they can include writing and publishing to all these platforms.
If you hire a content writer, they can write brilliant content and you can post that content as you like. We recommend hiring an expert in content marketing to be your content writer.
4. Expert content writers can adapt to trends.
Digital trends come and go so quickly that if you blink your eyes, you might miss them. A really good content writer will be current on what is trending and what trended. The audiences are very discriminating, so any content that represents your business will be part of your reputation. That is another reason to hire an expert content writer; they will bolster your reputation.
5. Expert content writers have integrity. They will give you fresh content and never duplicate someone else’s work.
Remember that the same old topics are written about because that is what people want to read.
So it does take talent to have the type of content that can speak on many levels. Ultimately, that’s the kind of content that will grow your business, and that’s why an expert content writer is so valuable. Learn about the importance of the content writer in our short video.
Are you interested in working with an expert content writer? Learn about EDK’s content writing services! Give us a call at 818.488.1543 or email info@edkandcompany.com!