by Endrea | Jul 26, 2022 | Content Marketing, Content Writing Services, Copywriting
What goes into an effective content writer? A good content writer has to have adaptability. When we say adaptability, we mean that the writer has to write on any topic thrown at them with expertise and confidence. This leads us to another must-have trait: strong...
by Endrea | May 11, 2022 | Content Marketing, Content Writing Services, Copywriting
There are so many essential factors that go into the creation and running of a business that unless you’re already a professional marketing copywriter, it is fair to say that you need one. It was critical thinking that you used to come up with a business plan. Then...
by Endrea | Jan 29, 2021 | Content Writing Services
The purpose of website content is to educate on two very different levels. The first level is to educate and inform your potential customers or audience about what is important to them, whether that’s through a product or service they might need. The second level that...
by Endrea | Jan 20, 2021 | Content Writing Services
Understand that although most everyone can write content, not everyone is a writer. Many business owners feel that they have what it takes to write good content relating to their business. After all, who would know more than them? This leads to the question —...
by Endrea | Jan 5, 2021 | Content Writing Services
If you had a brick-and-mortar business that sold cupcakes, you would probably have a sign on your shingle saying “Cupcakes Sold Here.” As an important part of your online marketing and SEO, your website would need to be optimized for an important keyword, “cupcakes.” ...
by Endrea | Dec 23, 2020 | Content Writing Services, Copywriting
White paper marketing can be one of the best ways a company can promote their business. A well-written white paper is used as a marketing tool and outlines a product or service used to solve a business problem. Typically written as an in-depth report, white papers are...
