So you’ve got visitors coming to your business website — but are they engaged and reading your website content?
One of the basic tenets of marketing is being able to attract potential customers to your company.
Whether you hang a sign outside your business or have one of your loyal customers spread the good word, there is major value in having a strong marketing effort. Today, having a website has also become an important part of your overall marketing efforts, but have you thought about how the site’s web content engages your potential customers? While having the right website content is important for a professional business website, it’s also critical that the web content informs and engages.
Website content falls under the category of content marketing, which is defined as a form of creating online content specifically to attract a targeted audience. This content focuses on the needs and behavior of a target prospect in a non-obtrusive way, with the ultimate goal of driving conversions, sales, and repeat business. Content marketing can involve any of the following: eBooks, press releases, newsletters, tweets, whitepapers, web pages — content that engages the customer through helpful information.
While content like blog posts and press releases may announce an event or engage readers at a period of time, content such as web pages are there for the long haul and is meant to be a permanent sales piece on your website. Having great content can ultimately help convert sales leads into customers. Website content, when approached correctly, can have an amazing effect on your search engine rankings.
If you already have a content marketing plan in place, be sure to convert some of your other online marketing materials such as case studies and articles into web pages. Also take the time to outline a web content strategy that will drive customers to you, keeping in mind what your end consumer is interested in. Learn more about EDK’s website content services.