A colorful, well-written brochure can be one of the most important pieces of marketing collateral your customers will see. We often get many client requests to design and write informational brochures for our clients.
However, if the brochure is long-winded and boring, your customers will lose interest! Be sure to captivate the attention of your target customer with this concise and affordable marketing tool that will essentially introduce your company to your target customer.
Here are a few key things to remember when creating brochure content for your small business:
- Customers don’t want to spend too much time reading. Use bullet points and short sentences when describing your product or services.
- Keep it visual! Use photographs when appropriate when talking about your business. If you own a pet grooming shop, cute pictures of dogs getting a bath would appeal to your target customer!
- The front cover of your brochure should be a visual representation of your business, not an outline of your services. Save that for the inside of your brochure.
- Keep the text size consistent throughout the brochure. Select one font for the text body, one for the headers and another for the sub-headers. Also make sure to keep the alignment standard across the entire brochure.
- Brochure content should be short and simple. Remember, you are telling your company’s story — keep your customer’s attention through compelling words and images.
You have a short window of time to impress your prospects and win their business. With well-written brochure content and a clean design, you can introduce your company’s products or services and sell the reasons why your prospects should do business with you.
Learn more about EDK’s brochure content and brochure design services.