We all follow our friends and family on social media sites such as Facebook, Twitter, and Instagram, reading about daily happenings in their lives. From extravagant travel plans to baby announcements, it has become a normal part of daily life to check into our favorite social networks and see what’s going on with our loved ones.
Well, it has also become just as normal for us to check into our favorite brands and companies. Whether we’re looking for a special promotion or discount, it has become a daily habit for us to see our favorite retailers or restaurants on our social media feeds.
And these big brands know it too! Special marketing teams designated to handle social media marketing run and operate these accounts, and many big brands are increasing their spend on social media just to be able to reach audiences with the most creative and compelling posts.
So, which brands won over America’s hearts with their social media wit last year? A study done by Engagement Labs shows that a major restaurant chain leads the charge in social media marketing across Facebook, Twitter, and Instagram. Here are the results:
- Chick-fil-A Inc
- Costco
- Amazon
- JetBlue Airways
- Coca-Cola
- Chick-fil-A Inc.
- Netflix
- Walmart
- Amazon
- JetBlue Airways
- Chick-fil-A Inc.
- Netflix
- Amazon
- Target
- Walmart
It seems as though our hunger for appetizing food images seemed to drive Chick-fil-A’s strategy for winning social feeds. Using hashtags of their popular food items such as #FrostedLemonade and #GrilledNuggets, along with great photos and snappy, witty verbiage, helped drive engagement for this restaurant chain.
Major holidays and special events seemed to drive Amazon’s social media feeds, and attributes to their success and ranking on all three platforms. With events like Black Friday, customers know they can visit Amazon’s feeds for either a special deal or a featured product.
Interested in learning how you can use social media marketing for your business? Give EDK a call at (818) 488-1543 or email us for more information.