Ideally, you know what your brand should represent; after all, it is your company or organization, so it makes sense, right? Wrong! With the right creative agency, you can have that objective observation that will take what you want your brand to be and visually help create that brand. Or in some cases, if you don’t have any idea of what your brand represents, then the creative agency is precisely the place to find your brand.
The creative agency will work with you so that you get the best possible outcome. For example, let’s say you are a company that makes pottery for DIY gardening aficionados or enthusiasts, but everything about you and what you like says luxurious, elegant, and refined.
So now the question is: How will you brand a company that makes pottery? Will the brand have a DIY feel or an elegant flair reminiscent of Italy on a spring day? For us at EDK, the choice seems obvious.
Most people don’t understand what they are generating in terms of essence. Ultimately, this is a huge part of branding. You can’t see it because you are in a state of being. Your friends and family are too close to be objective, and this is why the creative agency becomes your best ally. Those who truly understand branding know how vital your essence is to your brand, and these professionals have found their way into a reputable creative agency and are there to become that objective eye that wants you and your company to succeed.
Just so you get an idea of what we mean by essence, we will ask this question. Have you ever met someone who just seemed like they were in the military? They have excellent posture and a commanding presence, or perhaps they speak with direct purpose. Then when you chat with them, you find out they are an actor. Then you ask if they were in the military and find out that they weren’t. That’s what essence is — by definition, it is “the intrinsic nature or indispensable quality of something, especially something abstract, that determines its character.”
Since your company is representative of you, that essence has to be part of your brand; it will set you apart and ultimately be a huge part of your success. Let the creative brand stylists at EDK help you find your company’s essence. Learn about our creative agency services! Email us at info@edkandcompany.com or call 818.488.1543.
Learn more about the benefits of partnering with a boutique branding agency in our short YouTube video!