by Endrea | Apr 13, 2017 | Branding, Food/Beverage
Whether you’re a small local business or a large conglomerate, there’s one thing that both have in common: each business has a unique personality, complete with traits and characteristics that compose the brand. One usually thinks of traits as part of a...
by Endrea | Feb 20, 2017 | Branding
Designing a logo identity for a company takes some serious thought and strategy. While ideas may strike at a moment’s notice, executing a well-designed and crafted logo identity that incorporates a company’s persona and brand message takes creativity, time...
by Endrea | Feb 14, 2017 | Branding, coca cola, Marketing
With the proliferation of the internet and social media, the business climate has changed for entrepreneurs starting their own company. With the emergence of various brands across a number of industries, the competition is fierce! No doubt you’ve witnessed the...
by Endrea | Jan 18, 2017 | Branding, Graphic Design, Marketing
Remember the old KISS philosophy … Keep It Simple Silly (KISS). That is what effective branding is all about, and is that simple. The problem most entrepreneurs have is they struggle with their branding. They get in very complex design efforts and even more...
by Endrea | Dec 20, 2016 | Branding, Hospitality Marketing, Local Marketing, Marketing, Public Relations
As we wind down 2016 and begin celebrating the holidays with our loved ones, it’s always a good time to think about those priorities we have for the upcoming year. Whether that’s eating more healthy, spending more time with family, or starting that new...
by Endrea | Dec 12, 2016 | Branding, Food/Beverage
McDonald’s. Nike. These household brand names are instantly recognizable and familiar to us for what they deliver. In each case, whether it’s fast food or apparel, each brand delivers on a set of promises. Just what makes a brand so powerful to us as...
