Regardless of the era, age group, socioeconomic status, and in this case, sports fan or not, fitness is a staple that is important to everyone at any point in their lives. 

Flexibility, cardiovascular endurance, muscular strength (which includes muscular endurance), and body composition are the main components of fitness.

Throughout everyone’s entire lifetime, the importance of these physical fitness components will never change; the only change is their intended goal. For example, a male in his mid-twenties has different fitness goals than the same male in his seventies. So when considering fitness marketing strategies for your company, it’s essential to keep them fresh and innovative depending on your target audience.

Regardless of the fitness marketing strategies we name, please remember that they all must relay a sense of community, vital accurate information, and be direct in its intention. 

We have three big winners! Here are several fitness marketing strategies that work:

Blogs: As the first fitness marketing strategy on our list, these blogs need to be impactful, informative, and written in a way that sparks interest and entertains the reader. Not everyone that’s a fitness expert can write in a way that will ignite a gym membership. These blogs will engage your existing clients, attract like-minded clients, and create community engagement. 

Social Media: A social media campaign must speak to your target audience. Regardless of the platform, Twitter, Instagram, Facebook, or Linkedin, the voice speaks to solutions that work. Social media campaigns are great for creating brand recognition and then brand loyalty. You want to talk to your target audience’s “everyday” person.

Press Releases: We are surprised that more people don’t use this as a fitness marketing strategy tool since it garners exceptional results. A press release aims to drive traffic and attention to your brand and its relevance to current happenings. It must include facts, numbers, and background information and cite sources. Once completed, the press release is sent via press release submission sites such as PR Newswire. 

All of these marketing strategies work exceptionally well. The creativity of the writers representing your brand is what ignites the magic.

Interested in taking your fitness brand to the next level? Email us at or call us at 818.488.1543 for more information about our fitness branding and marketing services