Ahhh pets, they have taken over our lives and our hearts! This is one industry that if you play your cards right, you can do exceptionally well. According to the American Pet Products Association (APPA), in 2020, households in the U.S. spent $103.6 billion on their pets. This is from the latest data taken from the 2021 State of the Industry Presentation.
Pet owners are very savvy and do their research, so your pet product has to offer both the consumer (aka pet parent) and their pet-child something important. For the pet parent, your pet product branding must communicate valuable information about their pet’s health, and for the pet, they must like your product or feel better because of your product.
Here are a few essential tips that will aid in your pet product branding task:
- Research, research and research. Jot down questions you have about what concerns you about your own pet and how that fits with your pet product branding. If your product is dog food, research diseases that plague many dogs or certain breeds and how can your dog food fit in to help. This type of research takes time and expert knowledge.
- Establish the goal or purpose of your product in your pet product branding. One way to do this is to have a catchy phrase that you can associate with your product, such as a tagline. If it’s catchy and memorable, everyone will repeat it and think of your product. More importantly, make sure this tagline aligns with your pet product’s beliefs, values, and goals and ultimately of your targeted audience.
- Recognize and acknowledge what makes your product different and use that in your pet product branding. This is also known as a unique selling point. Let’s go back to dog food as the pet product your company makes. Establish your dog food as a preventative cure to kidney issues or high-protein values in the urine. Those who are reading this and have dogs with this issue know this is very serious. Currently, there isn’t anything on the market that is tasty for them and affordable for the pet parents with good high-quality ingredients and not by-products.
For more information on how to start branding your pet products successfully, please email EDK at info@edkandcompany.com or call 818.488.1543.