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Why Hire a Marketing Copywriter?
The talent and ingenuity of being a storyteller is something not everyone is born with. Essentially, the marketing copywriter is telling an interesting story while also educating an audience and using your products or services as the protagonist that comes to save the day.
Using Nostalgia in Marketing
Let’s face it. When you’re going through your day, and you hear an old song, or you smell apple pie baking or watch a commercial that throws you back to the days of Pac-Man and a much simpler time, that is a great feeling. So, of course, the idea of nostalgia in marketing is brilliant.
The Importance of Public Awareness Campaigns
If you own a business, regardless of the size, getting involved with public awareness campaigns are a win-win. The first step in participating is to have a cause you can get behind. As a caring human being as well as a good business owner, you owe it to your clients...
Fitness Marketing Strategies That Work
Regardless of the era, age group, socioeconomic status, and in this case, sports fan or not, fitness is a staple that is important to everyone at any point in their lives. Flexibility, cardiovascular endurance, muscular strength (which includes muscular...
Understanding Small Business Branding
There was a time when big corporations or companies would eat up and purchase small businesses, creating even bigger corporations and companies that would lose sight of their most important commodity, which was the customer. So personalized customer service went...
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