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Using Nostalgia in Marketing

Using Nostalgia in Marketing

Let’s face it. When you’re going through your day, and you hear an old song, or you smell apple pie baking or watch a commercial that throws you back to the days of Pac-Man and a much simpler time, that is a great feeling. So, of course, the idea of nostalgia in marketing is brilliant.

Understanding Small Business Branding

Understanding Small Business Branding

There was a time when big corporations or companies would eat up and purchase small businesses, creating even bigger corporations and companies that would lose sight of their most important commodity, which was the customer.     So personalized customer service went...

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