The Importance of Press Release Writers

The Importance of Press Release Writers

Press release writers are the secret sauce behind a winning press release. Press release writers can craft compelling copy that’s informative and gets the attention of media and the public about a product, service, or event. The bonus is that depending on their role...
Using Nostalgia in Marketing

Using Nostalgia in Marketing

Let’s face it. When you’re going through your day, and you hear an old song, or you smell apple pie baking or watch a commercial that throws you back to the days of Pac-Man and a much simpler time, that is a great feeling. So, of course, the idea of nostalgia in...