by Endrea | Apr 10, 2021 | Digital Marketing, Health/Wellness, Vegan Marketing
Good professional photography has been a staple at our office at EDK, even before it was a thing. That’s why it wasn’t a surprise when our founder and CEO Endrea Kosven was asked by Shutterstock, one of the largest stock photography sites around, to give her opinion...
by Endrea | Jan 11, 2021 | Branding, Content Marketing, Digital Marketing, Pet Industry
Every company or business has a brand identity. Brand identity is the culmination of everything your company has – from the product, logo, services, social media presence to how your product and/or service fits into your target market. It is your company’s street...
by Endrea | Oct 21, 2020 | Branding, Business, Content Marketing, Digital Marketing, Email Marketing, Local Marketing, Marketing, Mobile Marketing, Social Media Marketing, Vegan Marketing, Video Marketing
There has always been a debate on the real value of marketing. Is a strong marketing strategy necessary for business success? Unfortunately, when cash flow starts to shrink, the first thing that gets cut is the marketing budget. That single action alone is the most...
by Endrea | Sep 29, 2020 | Branding, Business, Content Marketing, Digital Marketing, Email Marketing, Hospitality Marketing, Local Marketing, Marketing, Mobile Marketing
When you look for an innovator, trendsetter, or one person who forged the direction of modern marketing concepts, experts agree that Philip Kotler is that person. Widely considered the Father of Modern Marketing, Kotler set the standards and ideas for what we know as...
by Endrea | Sep 23, 2020 | Business, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, SEO Marketing
For some, just mentioning the word SEO marketing causes a cringeworthy moment! The perception is that the practice of SEO is complex, confusing, and requires skillsets that are unachievable. This perception couldn’t be further from the truth and is an attainable skill...
by Endrea | Sep 14, 2020 | Branding, Content Marketing, Digital Marketing, Marketing
Some of the best and most iconic marketing campaigns mark a time in our history. Where were we when we saw iconic images or heard a snappy catchphrase will forever mark a place in time. Everyone has a favorite or one they consider the best. Defining what is the best...
