Understanding Small Business Branding

Understanding Small Business Branding

There was a time when big corporations or companies would eat up and purchase small businesses, creating even bigger corporations and companies that would lose sight of their most important commodity, which was the customer.     So personalized customer service went...
Pet Product Branding: Important Tips

Pet Product Branding: Important Tips

Ahhh pets, they have taken over our lives and our hearts! This is one industry that if you play your cards right, you can do exceptionally well. According to the American Pet Products Association (APPA), in 2020, households in the U.S. spent $103.6 billion on their...